Palmera Elite Real Estate Brokerage L.L.C. · Trade Licence No. 1306924 · RERA Licence Dubai 40780 · Version 2.7, superseding versions 2.6, 2.5, 2.4, 2.3, 2.2, 2.1, 2.0 and 1.0. English is the governing text; see clause 19.6.
1. Parties and acceptance
1.1 These Terms are between Palmera Elite Real Estate Brokerage L.L.C. ("Palmera", "we", "us") and the individual or legal entity registering as a Referral Partner ("Partner", "you").
1.2 By creating a Partner account, accepting these Terms in the Partner Area, or submitting a referral, you agree to be bound by them. If you do not agree, do not participate in the programme.
1.3 The Partner Handbook, the Marketing Hub and any written guidance we issue form part of these Terms. Where the Handbook and these Terms conflict, these Terms govern.
2. Eligibility and approval
2.1 Registration is free. There is no subscription, joining fee or minimum volume.
2.2 You must be at least 16 years old. You must register with accurate, current information and keep it up to date. A legal entity must register in its exact registered name. No documents are required to register; identification is required only before a payment is made to you, under clause 7.6.
2.3 An individual aged 16 or over but under 18 may hold a Partner account and register referrals. Identification, know-your-customer verification and any payment under clause 7 require you to be at least 18. A referral fee earned before then accrues to your account and is released once you have turned 18 and completed clause 7.6. Where the law of your country of residence requires a parent's or guardian's consent for you to participate, obtaining it is your responsibility under clause 2.6.
2.4 Accounts are not activated automatically. We review every application and may approve or decline at our discretion, without giving reasons.
2.5 Approval confers no right to any minimum number of leads, transactions, earnings or exclusivity in any territory.
2.6 You are responsible for determining whether the law of your country of residence permits you to introduce buyers to overseas property or to receive an introduction fee, and for obtaining any registration or licence required there. We do not advise on this and give no assurance about it.
2.7 You may not register if you are, or were within the preceding 60 days, a prospective buyer in an active sales conversation with Palmera.
3. Independent referrer
3.1 You participate solely as an independent referrer. These Terms create no employment, agency, partnership, joint venture or franchise relationship, and you are not authorised to act for Palmera in any capacity.
3.2 Your role is limited to introducing potential buyers. You must not, and must not appear to: represent a buyer, negotiate price or terms, make representations or promises on Palmera's behalf, bind Palmera contractually, or perform any activity that constitutes real estate brokerage in any jurisdiction.
3.3 All engagement with a referred buyer, from qualification through advice, viewings, unit selection, reservation, contract and handover, is carried out by Palmera's licensed agents.
3.4 You must never receive, hold, transmit or handle a buyer's funds, in any currency or form, whether as deposit, fee, commission, escrow or otherwise. Buyers pay the developer directly. Any breach of this clause is grounds for immediate termination and forfeiture of unpaid referral fees.
4. Markets covered
4.1 The programme covers property marketed by Palmera in the United Arab Emirates, Oman, Saudi Arabia, Georgia, Cyprus, Indonesia and Thailand. We may add or withdraw a market at any time; withdrawal does not affect referrals already registered and protected.
4.2 Referral fee terms in clause 6 are identical across all markets.
4.3 Advertising obligations are not identical across markets, and the difference falls within the UAE as well as between countries. Dubai and Abu Dhabi require an advertising permit; Ras Al Khaimah, Sharjah, Ajman and Umm Al Quwain do not. Clauses 9 and 10 set out the consequences, which arise from local regulation and not from our preference.
5. Referrals, attribution and protection
5.1 A referral is created when a potential buyer either (a) is registered by you in the Partner Area, or (b) reaches Palmera through your referral link, QR code or referral code.
5.2 Minimum budget. A referral is eligible only where the buyer's budget, as you record it, meets the minimum for the market concerned: Dubai and Ras Al Khaimah, AED 700,000; Sharjah, Ajman and Umm Al Quwain, AED 300,000; Cyprus, EUR 250,000; Oman, OMR 50,000; Saudi Arabia, SAR 1,100,000; Georgia, USD 70,000. No minimum applies to a market or emirate that is not named here, Abu Dhabi included.
5.3 Minimums are stated in the market's own currency and are not converted. We may revise them; a revision does not affect a referral already registered and verified.
5.4 A referral whose budget is below the minimum for its market is not eligible, and no referral fee is payable on it, whether or not a transaction completes. Where you record no budget, we decide the question when we verify the referral.
5.5 A buyer is attributed to you only once the referral is confirmed and recorded in your dashboard. Confirmation is automated and normally immediate. Where a referral cannot be resolved automatically, we decide within one business day, and your registration timestamp is preserved either way.
5.6 Link attribution. A buyer who first reaches us through your link is attributed to you for 180 days from that first visit. Attribution is first-touch: a later visit through another channel, including our own advertising, does not displace you.
5.7 Registered-referral protection. A buyer you register and whom we verify is protected for 180 days from verification. Each time there is documented activity on that buyer (a viewing, an expression of interest, an offer issued), the 180 days start again from that date.
5.8 Exclusions. No attribution arises where the buyer, at the time of your referral or within the 60 days before it, was an existing Palmera client, an already-registered lead, or in an active sales conversation with Palmera. We will tell you which exclusion applied and the date of the record it matched.
5.9 Competing referrals. Where two or more Partners refer the same buyer, the earliest verified referral prevails.
5.10 Claim window. Where a buyer you introduced reaches us without your code, you may claim attribution within 7 days of their enquiry by providing evidence of the introduction. We decide such claims at our discretion and will give our reasoning in writing.
5.11 Protection lapses on expiry. A lapsed referral may be worked by Palmera directly or by another Partner, and no referral fee is payable to you on it.
5.12 Self-referral is prohibited. You may not refer yourself, your spouse, a company you control, or any person acting as your nominee.
5.13 Declined referrals. Where we decline a referral we will record the reason and make it visible to you in your dashboard.
5.14 Contesting a decline. You may contest a declined referral within one month of the date it was declined, by writing to us with your reasons. We will respond in writing and our decision is final. This is separate from the claim window in clause 5.10, which is about attribution rather than a decision we have made.
6. Referral fee
6.1 For each completed transaction by a buyer properly attributed to you, you earn 30% of Palmera's net commission on that transaction.
6.2 Scope. The programme covers off-plan purchases from a developer whose property Palmera markets. It does not cover a resale or secondary-market purchase from a private seller, or any transaction in which the seller is not the developer, and no referral fee is payable on one.
6.3 "Palmera's net commission" means the commission actually received by Palmera from the developer for that transaction, after value added tax and after any deduction, discount or set-off applied by the developer.
6.4 Developer commission rates differ by developer, project and time, and are outside your control and frequently outside ours. You must not quote, publish or represent any commission rate, expected payout or earnings figure to any third party.
6.5 A referral fee is earned only on a completed transaction. Nothing is payable on a referral, an enquiry, a viewing, an expression of interest or a reservation that does not complete.
6.6 Your referral fee is a proportionate share of the commission Palmera receives on the transaction. It rises and falls with that amount and is calculated from it.
7. Payment, method and adjustment
7.1 A referral fee becomes payable only after the transaction has completed and Palmera has received the corresponding payment from the developer in cleared funds. That payment is customarily made as a single sum once the buyer has paid a defined proportion of the price and the sale and purchase agreement is signed; the exact trigger is set by the developer and varies.
7.2 Payment is made within 14 days of the relevant funds clearing. The referral fee is calculated in AED and paid in AED, USD or EUR at your election, converted at the rate on the day of transfer.
7.3 Method. The referral fee is paid by bank transfer to an account held in your own name or in the exact registered name of the entity that accepted these Terms, or in USDT under clause 7.5. For bank transfers the account holder's name must match. We do not pay nominees, intermediaries or third-party accounts.
7.4 Where we can send money. We pay by bank transfer, and there are banks we cannot reach. We do not send payments to banks in Iran, North Korea, Cuba or Russia, or to any bank that is blocked from receiving payments over SWIFT. This is about the receiving bank, not about you or where you live. If your bank is in one of these places, give us an account at a bank somewhere else, in your own name or your registered company’s name. Tell us before you start working if that’s a problem, so it doesn’t come up only when there’s a commission waiting.
7.5 Digital assets. We can pay commission in USDT as an alternative to a bank transfer, where our payment provider supports it for your location. Choose your method in your profile. The wallet must be yours, and we do not send to exchange deposit addresses, custodial accounts held for you by someone else, or any third party.
7.6 You must complete identification and know-your-customer requirements, and provide valid payment details, before any payment is released. Payments are held until these are complete.
7.7 Bank charges, intermediary bank fees and any further currency conversion at your end are yours.
7.8 Adjustment. Following clause 6.6, if a developer subsequently reverses or reduces a payment already made to Palmera in respect of a transaction, your share is adjusted in the same proportion and any difference is set off against the next payment due to you.
7.9 A referral fee may be withheld while a referral, transaction or Partner account is under investigation for breach of these Terms.
8. Taxes
8.1 The referral fee is paid gross. You are solely responsible for determining, declaring and paying any tax, social contribution, duty or levy arising on it in any jurisdiction.
8.2 If you are registered for value added tax, provide your registration number. Where withholding is required by law, we will withhold and remit accordingly.
9. Marketing and advertising
9.1 Palmera's name, logos, trade marks, photography, video, project content and Marketing Hub materials remain Palmera's property or that of its licensors. You are granted a revocable, non-exclusive, non-transferable licence to use them solely to promote the programme while your account is active.
9.2 You may state that you are a registered Palmera Partner. You may not describe yourself as a Palmera agent, employee, representative, broker or office, use a Palmera email signature, or register any domain, social account, business name or advertising identity containing "Palmera" or a confusingly similar term.
9.3 General promotion. Promotion of real estate investment as a subject, including in Dubai and Abu Dhabi, carries no permit requirement in any market. This covers market commentary, payment plans, yields, residency and taxation, and promotion of your own services. The obligations in 9.4 and 9.5 arise only where a specific project, development or building is named.
9.4 Naming a specific project: Dubai and Abu Dhabi. Advertising a specific property in either emirate requires a valid advertising permit held by a licensed brokerage, and the permit number must appear in the advertisement. Accordingly: You may advertise, on social and other non-search channels, any Dubai or Abu Dhabi project published by Palmera that carries a current permit number. Materials we supply already carry the permit number. You must not alter, crop, obscure or remove it. Where you create your own material for a Dubai or Abu Dhabi project, the current permit number must appear in it. Request it from us before publishing. Projects at pre-launch or expression-of-interest stage cannot obtain a permit and must not be advertised publicly in any channel. You may discuss such a project privately with an individually identified investor, without publishing prices in writing.
9.5 All other markets. Ras Al Khaimah, Sharjah, Ajman, Umm Al Quwain, Oman, Georgia, Cyprus, Indonesia and Thailand require no advertising permit or code. You may use our materials or create your own, provided every price, payment plan, delivery date and other figure you publish is taken from the corresponding Palmera project page and is current.
9.6 Accuracy. You must not publish any price, availability, payment plan, delivery date, unit detail or specification that was not supplied by Palmera in writing or published on a Palmera project page, and you must correct or remove anything that becomes out of date.
9.7 Right to require removal. Palmera may require you to remove, amend or cease using any advertisement, post, page or material referring to Palmera, its projects, its developers or the programme, at our sole discretion, at any time, for any reason and without demonstrating any breach. You must comply within 48 hours of notice. This right applies in every market and to material we previously supplied or approved.
9.8 We may issue, amend or withdraw marketing guidelines at any time. Guidelines in force are binding as if set out here.
10. Paid advertising
10.1 Paid advertising on social and content platforms is permitted, subject to clause 9 and to clause 10.4. No prior approval of individual campaigns is required.
10.2 Search platforms. On Google Ads, Microsoft Advertising, Yandex and any other search, shopping or keyword-targeted placement, you must not bid on, target or appear against: "Palmera", "Palmera Elite Real Estate Brokerage", any Palmera brand, site or product name, any misspelling, and any of these combined with any other term; the name of any developer whose property Palmera markets; the name of any individual project, development or building, in any market. This applies to every match type. You must maintain negative keyword lists sufficient to prevent your advertisements appearing against these terms, and you remain responsible for the searches your advertisements actually appear on, whether or not you targeted them deliberately.
10.3 The prohibited terms in 10.2 must also not appear in ad copy, headlines, descriptions, display paths, sitelinks, extensions or ad account names.
10.4 Every paid campaign must: be run from an advertising account, page and business identity in your own name; direct traffic only to a Palmera page or your Palmera partner landing page carrying your referral code; and contain no guarantee or projection of yield, capital appreciation, resale value, rental income, residency or visa outcome.
10.5 You must not host a page or form that reproduces Palmera content. Collecting a buyer's details so that you can register them yourself in the Partner Area is part of how the programme works, and is what clause 5.1(a) describes.
10.6 You fund your own advertising. Palmera does not reimburse, share or underwrite advertising expenditure and owes nothing in respect of a campaign that produces no completed transaction.
10.7 Compliance with the rules and verification requirements of each advertising platform is your responsibility.
10.8 Breach of clause 10.2 is a material breach. It entitles Palmera to terminate immediately, to withhold and reclaim referral fees on any transaction affected by the prohibited activity, and to recover losses caused, including increased advertising costs.
10.9 The Google Ads tool. In a campaign built and published through the Google Ads tool in the Partner Area, you may use a project name you hold under clause 12.9, although clauses 10.2 and 10.3 otherwise prohibit it. Such a campaign may name a Dubai or Abu Dhabi project that holds a current permit, as clause 9.4 allows on other channels; the permit number is shown on the Palmera project page each advertisement leads to and need not appear in the advertisement itself. A project that clause 9.4 does not allow to be advertised publicly cannot be advertised through the tool. Every other restriction in clauses 9 and 10 applies to these campaigns in full, including those on Palmera's names and on developers' names.
11. Prohibited conduct
11.1 You must act lawfully, honestly and professionally at all times. You must not: present yourself as a broker, agent, employee or representative of Palmera; guarantee or imply any rental yield, capital appreciation, resale value, income, residency or visa outcome; state any price, availability or specification not supplied by Palmera in writing; send unsolicited bulk communications of any kind, make cold calls, use purchased or scraped contact lists, or post into groups or communities in which you are not a genuine participant; collect, hold or transmit any payment from a buyer; submit fabricated, duplicated or fraudulent referrals, or manipulate tracking, cookies or attribution by any means; appoint sub-referrers, sub-affiliates or downstream agents under your code, or share your account credentials, without our prior written agreement; disparage Palmera, its developers or its projects.
11.2 Referrals arising from conduct prohibited in 11.1 are not eligible for a referral fee, whether or not the transaction completes.
11.3 We may monitor published material referring to Palmera and may require evidence of the source and consent basis of any referral.
12. Partner tools, API and catalogue access
12.1 Your access to the Partner API, the MCP server, the Site Owner Studio, the Google Ads tool and any catalogue feed is granted solely so that you may promote Palmera projects as a Partner under these Terms, and only while your account is active.
12.2 You must not: republish, redistribute, resell, license or otherwise make available the catalogue or any part of it as a dataset, feed, API or export to any third party; use it to populate, build, maintain or enrich any website, application, listing platform, CRM or product other than your own partner promotion; present Palmera inventory as your own, or as that of any other company; use it to train, fine-tune, embed, index or otherwise ground any machine-learning model, vector store or retrieval system, other than within an assistant session you personally operate for your own partner promotion; extract data in bulk, systematically crawl, or retrieve more than the promotion of specific projects requires.
12.3 Access is personal to you. You must not share credentials, API keys or MCP sessions, and you must not grant access to any other person or entity without our prior written agreement.
12.4 We may log, rate-limit, audit and revoke access at any time, at our discretion and without notice or reasons.
12.5 On termination your access ends immediately, and you must delete all catalogue data in your possession or control, retaining nothing beyond what applicable law requires you to keep.
12.6 The Google Ads tool. Where Palmera makes it available to you, the Google Ads tool in the Partner Area lets you connect your own Google Ads account and build, publish, monitor and change Search campaigns for Palmera projects in it. The campaigns run in your account and you pay Google directly; clause 10.6 applies to them. Palmera may make the tool available to you, suspend it or withdraw it at its discretion.
12.7 Connecting your account. By connecting, you authorise Palmera, through Google's own permission screen, to manage the campaigns in the Google Ads account you choose and to upload conversions to it. When you choose the account, the tool turns on auto-tagging and creates two conversion actions in it, one for a verified lead and one for a completed deal. You may disconnect at any time; Palmera's access then ends, and the campaigns already created stay in your account under your control. How Palmera handles data from your Google account is set out in the Palmera Privacy Policy.
12.8 Your approval and your responsibility. Nothing is published or changed in your Google Ads account through the tool without your approval, except the negative keywords described in clause 12.9 and the change described in clause 12.10. The tool drafts campaigns and proposes changes, and you decide whether each is published or applied. You remain responsible for your campaigns, your budget and your Google Ads account, including compliance with Google's policies under clause 10.7.
12.9 Project names. In campaigns built through the tool, a project's name may be used in keywords and in advertisement text only by the Partner who holds it. The first Partner to publish a campaign through the tool that uses a project's name holds that name, without expiry, until they release it in the tool or Palmera takes it back under clause 12.10. While a name is held, it is added, with its spellings, abbreviations and transliterations, to the negative keywords of every other Partner's campaigns built through the tool and of Palmera's own campaigns.
12.10 Taking a name back. Palmera may take back a project name you hold by giving you 30 days' notice in the Partner Area. When the notice period ends, the tool pauses the keywords in your campaigns that use that name and adds the name to your negative keywords, without asking you. Apart from the negative keywords described in clause 12.9, this is the only change the tool makes in your account without your approval.
12.11 A project that is no longer available. If a project sells out, leaves Palmera's catalogue or loses its permit, the tool proposes pausing its campaigns, and where clause 9.4 no longer allows the project to be advertised you must pause them without delay. Clause 9.6 continues to apply to everything you publish about it.
12.12 Checks and record. Before a campaign or a change is published, the tool checks its keywords and text against clauses 9 and 10 and does not publish what fails that check. The check does not relieve you of your own responsibility under those clauses. Palmera keeps a record of every action taken through the tool, stating what changed, who approved it and when, and you can see the record for your account in the Partner Area.
13. Non-circumvention and non-solicitation
13.1 During your participation and for 24 months after it ends, you must not contact, or attempt to contact, directly or indirectly, any developer, or any agent, sub-agent, broker or representative of a developer, in relation to a project you became aware of through Palmera, for the purpose of transacting, registering a buyer, obtaining a commission or establishing any commercial arrangement.
13.2 You must not introduce, route, refer or transfer a buyer attributed to you under these Terms to any other brokerage, agent or intermediary, whether or not that attribution is still live.
13.3 During your participation and for 12 months after it ends, you must not solicit or attempt to recruit any Palmera employee, agent or Partner, whether for yourself or for any third party.
13.4 Clauses 13.1 to 13.3 apply equally to any person or entity acting on your behalf, through your referral code, at your direction, or under your control.
13.5 Breach of clause 13.1 or 13.2 entitles us to terminate immediately, to withhold and reclaim any referral fee on a transaction affected by it, and to recover the commission we would otherwise have earned on that transaction.
14. Confidentiality
14.1 Through the programme you receive information that is not public, including developer identities and terms, commission structures, payment plans, pricing not published on our sites, which projects are cleared for advertising, and the contents of the Partner Area.
14.2 You must keep that information confidential, use it only to promote Palmera projects as a Partner, and not disclose it to any third party.
14.3 Clauses 14.1 and 14.2 do not apply to information that is public other than through your breach, that you already held without obligation, or that you are required by law to disclose, provided you tell us before disclosing where the law permits.
14.4 Your obligations under this section continue for three years after your participation ends.
15. Personal data
15.1 You may collect and pass to Palmera the personal data of a potential buyer only where you have a lawful basis to do so and the buyer expects and consents to the introduction.
15.2 You must comply with all applicable data protection law, including UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and the law of your own jurisdiction, and with the rules of any messaging or advertising platform you use.
15.3 You must use buyer data only to make the introduction, must not retain it longer than necessary, and must not use it for any other purpose or transfer it to any third party.
15.4 You must notify us without delay if you become aware of any unauthorised disclosure of data relating to a referred buyer.
16. No guarantees, no advice
16.1 Palmera guarantees no leads, enquiries, conversions, transactions or income. Past results do not indicate future results.
16.2 Nothing provided to you constitutes financial, investment, legal or tax advice, and you must not present it as such to any buyer or prospective buyer.
16.3 Project information, prices, payment plans and availability are supplied by developers and may change without notice.
17. Suspension and termination
17.1 Either party may end participation at any time on written notice.
17.2 We may suspend or terminate your account at our discretion, including on suspicion of breach, and may suspend payouts while a matter is investigated.
17.3 On termination without breach, a referral fee remains payable on transactions from buyers already attributed to you before termination, if they complete and the developer pays, subject to clauses 6 and 7.
17.4 On termination for breach of clauses 3.4, 10.2 or 11.1, unpaid referral fees may be forfeited and paid referral fees reclaimed.
17.5 On termination your referral link and code cease to function, your licence under clause 9.1 ends immediately, and you must remove all material referring to Palmera within 48 hours.
17.6 Survival. The following survive termination for the periods stated in them, or indefinitely where no period is stated: clause 5 (attribution already established), clause 7 (fees already earned), clause 8 (taxes), clause 12.5 (deletion of catalogue data), section 13 (non-circumvention and non-solicitation), section 14 (confidentiality), section 18 (liability and indemnity) and section 19 (general).
18. Liability
18.1 To the maximum extent permitted by law, Palmera is not liable for indirect, incidental, special, consequential or punitive loss, or for lost profit, opportunity or advertising expenditure, arising from the programme.
18.2 The programme, the Partner Area and all materials are provided "as is" and "as available", with no warranty of uninterrupted or error-free operation.
18.3 Palmera's total liability to you in connection with the programme is limited to referral fees properly due and unpaid.
18.4 You indemnify Palmera against claims, penalties and costs arising from your breach of these Terms, from any material you publish, and from any regulatory action resulting from your advertising.
19. Changes, governing law and contact
19.1 We may amend these Terms to reflect changes in the programme, the market or the law. Material changes will be notified in the Partner Area. Continued participation after the effective date constitutes acceptance; if you do not accept, withdraw from the programme.
19.2 You may not assign or transfer your rights under these Terms without our written consent.
19.3 If any provision is held unenforceable, the remainder continues in effect.
19.4 These Terms are governed by the laws of the United Arab Emirates as applied in the Emirate of Dubai, and the courts of Dubai have exclusive jurisdiction.
19.5 Questions about these Terms: team@palmera.realestate.
19.6 Language. These Terms are published in several languages. The English text is the governing version, and where a translation and the English text differ, the English text prevails.
19.7 Prior versions. Version 2.7 supersedes versions 2.6, 2.5, 2.4, 2.3, 2.2, 2.1, 2.0 and 1.0. Palmera keeps a complete record of the previous text and will provide the text applicable to you on request, for as long as any referral fee from that period could be in dispute.
1.2 By creating a Partner account, accepting these Terms in the Partner Area, or submitting a referral, you agree to be bound by them. If you do not agree, do not participate in the programme.